Master of Science in Business Analytics

Upon successful completion of the program, graduates will be able to:

• Understand the technological tools used to collect, manage, and analyze data
• Formulate and solve organizational problems by applying the principles of business, analytics, and information systems
• 使用适当的数据和分析方法来改善整个组织价值链的决策
• 有效地沟通和阐明商业分析的价值和结果，以不同的受众使用易于理解的书面形式, oral, and analytical expression
• Appraise analytical maturity of an organization in terms of its focus, culture, people, and technology
• Evaluate ethical, legal, and locational implications of data and decisions for stakeholders, internal and external to the organization
• 有效地管理和领导团队参与组织内的分析项目

MSBA Core Coursework

BUAN 600: MSBA Program Orientation (0)

A prerequisite for all other MSBA courses, 本课程向学生介绍工商管理硕士课程，以及威尼斯人平台商学院及其独特的学习社区提供的研究生学术参与方法.

BUAN 610: Data Ethics for Business (4)

This course evaluates the ethical, social, 以及我们在数据分析和信息隐私的不同阶段所做选择的法律后果, and the impact of those choices on managerial decision-making.

BUAN 615: Competing with Analytics (4)

This course examines organizational contexts for business analytics. 重点是创建跨业务功能(如营销)的竞争优势, operations, finance, human resources, R&D, and supply chain through strategic use of analytics.

BUAN 620: Data Science Foundations (4)

This course provides an in-depth understanding of data, data technologies, and techniques essential to effective analytics. The course also includes fundamental concepts and skills to effectively manage, clean, integrate, pre-process, 并使用Python或R等行业标准工具转换数据进行分析.

BUAN 630: Data Visualization & Storytelling (4)

This course evaluates the role of descriptive analytics, both statistical measures and visualization, in delivering organizational value to decision-making contexts. 课程作业包括使用时空数据来“讲故事”，并将结果有效地传达给组织决策者.

BUAN 631: Data-Driven Decision-Making (4)

本课程侧重于从各种商业学科角度对决策进行描述性和预测性分析. 重要的元素包括识别业务中数据驱动的决策环境, ascertaining data needs, analyzing data, interpreting and communicating results, and ultimately the value proposition of analytics.

BUAN 640: Data Mining for Predictive Analytics (4)

This course provides an overview of data mining concepts, process, and popular methods in the context of business. Supervised and unsupervised methods are covered using large, real-life business datasets, with statistical modeling and machine learning support provided by programming. Spatial data mining, privacy issues, and pitfalls of data mining are discussed.

BUAN 651: Prescriptive Analytics for Managerial Decision-Making (4)

本课程让学生了解规范性分析在组织决策中所扮演的角色. Topics include quantitative methods such as optimization, simulation, forecasting, supply chain management, and project management for value creation in business functions.

学生从以下课程中选择一门来完成选修课的要求.

BUAD 658: Accounting and Finance for Managers (4)

本课程的重点是会计和财务在管理决策中的作用, including how managers access capital, invest in resources, budget operations, and report economic events.

BUAN 691: Introduction to Location Analytics and Marketing (4)

Students are introduced to the fundamentals of location analytics, 包括位置价值和空间成熟度以及跨业务功能的增长. Moving from fundamentals, 本课程侧重于市场营销领域，重点是地理信息系统和位置分析的市场应用，通过理解来提高客户价值, examining, and predicting the needs and preferences of the modern customer. Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool. 本课程可以用GISB 691:定位分析与市场营销导论代替.

BUAN 694: Location Analytics and Decision-Making (4)

本课程侧重于利用地理信息系统和位置分析在企业中跨越位置价值链各个阶段的决策. 重点是对GIS和位置分析项目和业务应用程序规划过程的说明, developed, and implemented. Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications. 本课程可以用GISB 694:位置分析和决策代替.

BUAN 660: Managerial Finance (4)

本课程概述了用于分析和制定商业决策策略的财务管理工具. Topics include time value of money, bond and stock valuation, risk and return, capital budgeting, capital structure and dividend policy, working capital management, options, and their applications in corporate finance.

BUAN 683: Marketing Analytics (4)

Examination of the strategic planning process, with emphasis on resource allocation decisions driven by marketing analytics. 专注于使用定量和数据分析工具来定义最佳营销组合, perform effective analysis of customers and digital marketing campaigns, as well as integrate spatial thinking in decision-making. This course may be substituted with MGMT 683: Marketing Analytics.

INTB 655: Global Environment for Business (4)

本课程探讨了地缘政治和经济关系的理论和实践概念，以评估全球化对商业的影响. Focus is on evaluating and formulating strategic responses to diverse political, economic, 以及社会因素对国际贸易和投资带来的风险, resource allocation decisions, and organizational structures. This course may be substituted with INTB 670: International Area Studies.

MGMT 631: Management and Organizational Behavior (4)

This course focuses on key business areas such as managing individual performance, team and intergroup dynamics, leadership, human resource management, organizational design, decision-making, and management of change.

MGMT 680: Marketing Management (4)

本课程探讨市场营销的关键方面，重点是客户和营销组合，并通过案例研究包括分析和批判性思维技能的发展, and the design and assessment of a basic marketing plan.

Students must also complete a Capstone Program.

BUAN 695: Analytics Capstone (4)

本课程是MSBA项目的高潮，包括一个应用分析项目. Using knowledge gained throughout the program, 学生们在一个需要战略性部署分析的现实世界项目中工作. 重点在于改进决策和传达分析产生的价值.